Google six main battlefield comprehensive attack - Business - Small Business

On this topic, I have seen many, many related analysis, one of the mainstream is that, respected Facebook because it caught people's a basic needs, is the contact/communication, and to meet the requirements of the service to convenient operation of the place on the Internet. In Google, it to technology, and always be worship criticism don't understand social, do the products is a tool, the kind of, but with cold, user experience is good, but from the design purpose, it only know the use of user habit, but it was like a lack of understanding of human nature, so it in a social product always sent a recruit chess. The claim it's rough, but also some truth really don't understand Google social and doing nothing his name chance?

I. Facebook is part of the advantages and limitations

Someone says that, Facebook is redefined the social, this right, but a more easy to accept the explanation is: Facebook service makes people once want, but can't do some social way possible. In essence, it is still tools, with leading tool, and it's leading to make it become attached to an almost revolutionary spirit symbol.

But Facebook is huge lead must mean that it will represent the people of the social demand? Certainly not so absolutely... Facebook is the biggest ace, most people think, built in the new social tools on the Internet, there is a sufficient: a real name, in the two parallel homogeneous on social networks, there won't be much different, he put his behavior of social nets concentrated in one place to have easy access to many. But Linkedin is how matter? It alive?

In fact, much more Linkedin not like a social networking site, as it represents one of the other social needs. That's right, in other words, this proved a personal social circle of a very complex, his social demand also has a lot of different layer, various social tools is there a sense. The existing Facebook put it all flat, with almost all the social relationship alike. At this point, the user does not have how many options, accept people accept this, and do not accept man not in use this tool, avoid the offline world in some he naturally will contact, will do. Zuckerberg may don't care, he even think not of real name is not sincere, but apparently the real world, not everyone thinks so. The rapid rise of the Facebook is how much real gave worship, but ironically, it also on this platform hit the imprint of the brand, limited read: privacy.

Even if it again big, above the DuoRen again, also gathered never represent a user of all the social world. It reflects users willing to show to the world is that part of the personality, behavior, be fond of. Of course the truth is, not a tool to represent a user of all the social world, but to advertisers, it can cover range is always the bigger the better, and can get the sample is always the more abundant information users, the better. But Facebook is now represents the percentage? It is very difficult to define you, because it is the eldest brother, said even the only boss. Advertisers just think they actually have no choose it. Now Google understand that? Of course, this is not white PPT to understand the writing, it was considered to Google Me-a Google's social networking site-and write, but now, write the great god has quit the PPT to Facebook, the legendary Google Me but have no news. For the great god, it actually quit was probably a wise choice, but to Google, i t give up to try to build a social ne

tworking site such as Facebook is also a wise choice, because it couldn't catch up.

So it choose to change a way. And then, it introduced a Google + 1.

II. The countermeasures of Google: the small start to do

People use social networking service purpose only limited to the surface of interaction between words/behavior? Of course not, line the main power to the people of the world association of this is one of the exchange of information and ascension (including information here ordinary cognition, emotion/mind, professional knowledge DuoGe), the principles established in line, and also because of the convenience of Internet and strengthened. So Google from here on in human emotional level since interaction has been greatly behind them, and this can't get by on Facebook is now pushing an Internet service, so take a step from their old field to start--

Google + 1 is a gadgets, now seems not many people in use, but also for continuously. But like Google + 1 almost is Google use of existing advantage into social networking field the best way to do that. Search of course is Google the core business, the most main source of income, but if most of the service to say Google around the search started to do its core business is the moat, it would be too look down upon this company's eyes. Search originally represents the information, and the entrance portal are now to the social web site migration. This means that most people think of the social relationship based on information pushing more convenient and save Labour also more worthy of trust. So news giants are favor Facebook and begin to Google horizontal, this also is taken for granted. Google has missed a first, and it is this response on the Facebook supply information field: Facebook is active push meet people try to advertisers and the new demand, it is far better to buy , it brings convenience, price, quali

ty and even stimulate out some originally didn't buy of discovery; But always, everyone will some demand is not on this door to door delivery range, they still have to rely on your own initiative, if the search in the search process, their social contacts can be as in that way "on Facebook to provide" clues and suggested that the better of course--this is Google + 1 from this, the meaning of the vastness of the still and still is in our hands search market to begin to restore the social cities. It prompted a search of the demand in Google establishes own Profile, get the Google account as the Internet the habit of pass. Search in the future is Google will still probably one of the core business, only the definition of the search will have changed.

Google the short term probably won't set up a web site that Facebook is, in the long run, such a interface may still be conveniently (probably is Google launched Profile, but it is more as a integration tools, or rather a contain personal social information and the external world information comprehensive information database management tool, where social relations is a kind of weak ties. Because, if Google's idea can be carried out smoothly and accept, so in the future, probably through Google's a little plug-ins, people's address book social behavior in any of the Internet can be a corner happened.

III. The concept of social service decided to form difference

Let me the subtotal two in the Internet service concept differences: Google habitual way is, find a user may go every place do every thing, and then according to shop around on the Internet to distribute its service, and the order of the Facebook is just the opposite, it all users pull it on the platform of the, and then see what they need gave what. In essence, Google is keeping free-roaming backyard, Facebook is. Relatively speaking, Google is open, as always, the Internet so big, the customers have information needs, and Google the user to them where you want to go; And Facebook, and so is relatively closed, even if it's open platform of fame, also don't change it emphasis external infinite broad information through the social relationship filter and then in their territory to the essence of users active push; In other words, Google aim at doing a circle around the spread of the infinite, and Facebook are become an internal density is more and more big pack of.

In the short term, the practice of Facebook to make it taste too much blood, it focused on the page of the of all kinds of rich information, all kinds of interesting and useful application, so it's more and more users, valuations are more and more high, advertisers distribution of the budget is more and more popular when it. But in the long run, Google's open also has a lot of advantages:

First, the more real. As mentioned above, the individual social needs are levels of, have the purpose of points and the points, personal, and so on. A relatively decentralized Internet usage patterns can help spread the risk of circles privacy leak, allows the user to worry less, so they behave more close to them in the original features of partial, this just really called sincere. For advertisers, it this way through the Internet users can only cover and collection is relatively more pass complete user behavior, they put nature also more accurate. (thus add sentence infrastructures, Google is likely to sit in on Greplin time to buy. I would prefer they would have in the plans to release a similar tool, if Facebook is not obstruct words...... but Facebook is almost certainly would block, so, Greplin user group of expansion and then buy it to become a better choice. However, this kind of service of the future of the good.)

Second, the more save worry. Facebook would in a multi-level social demand in the interface of the realization of the meet is not impossible, is easily put it was concise beauty level off, it is mostly Zuckerberg has not been the reason for doing this. Although users get their privacy protection consciousness is the need, but too complex option set is easy to give up and to ignore. And in the wider open world, to do so, will be easier, Google may even need not do, natural have attached to their innovators to help them solve the problem.

Third, the more efficient. If need to spend the same time, you will get you the books on the shelf classification, or a place making a group? You are like the book for you to go find to read, party or the day of the title of your bookshelf all see it again? Facebook is now may represent a more convenient more trusted information acquisition way, but think carefully, as a social network Facebook users in the rising inflation, the network approach to information will Europe, Facebook has more and more in efforts by interactive history/read the means such as filtering Newsfeed information, but this algorithm based on the second filtering is can satisfy user's information needs? People need social, also need to private space; People through the demand of information, have layers, and not necessarily and its social relationship (or, rather, the performance on Facebook social relationship) hook. Facebook currently is completely based on the social information way, just push scre ening the most superficial that satis

fy the demand, although this cake layer the biggest, but it also or behind many. Only open, just have the hope, and all-round comprehensive as possible, only to do any case of high efficiency.

So, probably in Google opinion, it in real long-term social fields of the enemy, not the entire web site Facebook, but the ability to included Internet users on Facebook site outside of the behavior of the Facebook connect. The so-called social struggle, is essentially a pass for the Internet, Google the present backward, but the difference is not the irreversible.

Facebook consideration, someday, Newsfeed are now no longer attractive, then it how to revision? Under the reference Flipboard might be a good idea. And although does Google temporarily push don't make a serious social services used in, but it has started to make social concept blend in with it every popular other services. Whole unification's advantage lies in the convenient, special ZhuanBan advantage lies in depth. Now in most people, the Internet was only as a line of life, just the proportion to size added that vary from person to person, so most people without much strict requirements on depth. But in the future, when people life completely moved to based on the Internet all kinds of platform, the depth of the service after up is must be satisfied and realize.

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